Google Trends Crypto: The Future of Approvals in the Crypto Space

The crypto space is abuzz with excitement as several fund managers, including BlackRock, Grayscale, and Fidelity, have reportedly met with the U.S. Securities and Exchange Commission (SEC) to discuss 'key technical details' about their exchange-traded fund (ETF) bids. The SEC has received 13 Bitcoin ETF applications, but public details about their approval processes are scarce.

The anticipation is high, with Bloomberg's ETF analysts pinning 90% odds of a U.S. Bitcoin ETF approval by January 10, 2024, with the potential for multiple pending applications to be approved at once. The policy change comes as a welcome development in the crypto space, which has been waiting eagerly for regulatory clarity.

Meanwhile, Google has updated its cryptocurrency-related advertising policy to allow ads about crypto trusts from the end of January. This is a significant step forward, as it allows companies to promote their products and services to a wider audience. The new policy will apply globally to all accounts that advertise these products, and advertisers must be Google-certified to run ads.

To qualify for certification, potential crypto trust advertisers must have the appropriate license from the relevant local authority and ensure that their products, landing pages, and ads meet all local legal requirements of the country or region they want to target. As a reminder, Google expects all advertisers to comply with the local laws for any area that their ads target.

The update comes as cryptocurrency coin trusts are given as examples of 'financial products that allow investors to trade shares in trusts holding large pools of digital currency' - likely including ETFs. This move is significant, as it paves the way for more mainstream adoption of crypto assets.

In conclusion, the recent updates from Google and the SEC signal a shift towards greater regulatory clarity in the crypto space. With the potential for multiple ETF approvals on the horizon, investors can expect increased visibility and accessibility to these products. As the crypto landscape continues to evolve, it's clear that the future of approvals is looking bright.

Google trends crypto